Your World, Your Time
Your world doesn't run on one timezone. And now your watch doesn't either.
INDIA'S TIMEZONE
AVANTI
THE ANCIENT MERIDIAN
Before Greenwich became the world's reference point, India had its own.
It ran through Ujjain, a city once known as Avanti. The ancient meridian. The place from which India measured time, calculated calendars, and mapped the stars.
Today that line runs through Mirzapur. Different era, same idea.
Avanti is named for that city. And built for the timezone it gave the world.
GMT +5:30
When Greenwich became the global standard, the world followed. India did too, at GMT+5:30. Five hours and thirty minutes ahead.
A timezone that's been entirely its own since the beginning.
THE INNOVATION
Built for the Half Hour
Most GMT watches were built for whole hour timezones. Twenty four cities, all on the hour. For India at UTC+5:30, that half hour has always been the part that doesn't quite fit.
We didn't leave it out.
Avanti reads IST exactly as it is, not rounded, not approximated. The first watch built specifically for the timezone India actually runs on.
THE DETAILS
Precision for India's timezone
SPECIFICATIONS
42MM
CASE DIAMETER
Miyota 515.24
MOVEMENT
Sapphire
CRYSTAL
EARLY ACCESS
Coming Soon
Be the first to know when Avanti is ready.
